Reality Interactive
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Retail Experiences. Redefined.

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Time Warner Cable
Leap Frog

We help brands and agencies like you create better in-store and event experiences.






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retail-rugged certified reality interactive
Retail-Rugged is our guiding principle.
It’s Reality’s stamp of approval defining everything we do.
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  • challenges for a flagship store
    Challenges for a Flagship Store

    We love working with brands on Flagship Stores. However, opening a Flagship Store is not a task that should be taken on lightly. In helping to launch Flagship Stores we have run into a few challenges that retailers need to be aware of to best plan......

  • dont design first for a flagship store
    Don’t Design for the Flagship Store First

    When a brand names a store their Flagship, the stakes are automatically higher. Flagship Stores must serve their local residents, as well as serving as a tourist destination. Consider the difference between the Macy’s in your local mall and going to Macy’s Flagship in Herald......

  • Hidden Benefits of a Flagship Store Grand Opening
    Hidden Benefits of a Flagship Store

    There are a number of hidden benefits of a Flagship Store. A Flagship Store creates excitement around a brand, serves as a brand beacon and can be used for brand experiments. Using a Flagship Store to Create Excitement Having a Flagship Store is the ultimate......

  • time warner cable flagship store
    4 Key Factors to a Good Interactive Experience

    Are you considering adding digital touch-points to your retail location? It’s not enough to just add an interactive experience, the experience needs to be done right. But what separates good interactive experience from not-so-good interactive experiences? Just like any other retail design project, there are......