Coke Celebrates 20 Years of Democracy by Creating Rainbows

In celebration of 20 years of democracy in South Africa, also known as the “Rainbow Nation”, Coke created a number of giant rainbows.

To make the rainbows Coke used recycled water which was sprayed in the air at the right angle to capture the light and reflect a rainbow. The rainbows were spread throughout the city. Coke also put sprinklers near the bottom of the rainbows, so people could run through them.

What do you think of this campaign? Let Coke know on Twitter #RainbowNation.

Setting up Google Glass

On April 15th Google made the Google Glass available for purchase, to US customers; not starting on April 15th, but on April 15th ONLY. Being open to trying new technology as we are, we were excited to learn that our own Bryson Hyte made it into the Explorer program.

Since Google has not made public the number of Glasses which they made available, we are not sure how elite of a group this is. What we do know is that Bryson got his by successfully attempting to purchase his pair 30 minutes before they were supposed to go on sale.

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Does HTC’s New Smartphone Live Up to the Hype?

One of the perks of working in a technology company is that frequently at least one of your tech-savvy coworkers may purchase the hot new product before its been widely adopted. Not even out for a month, we have two employees already using the New HTC One phone (M8). I interviewed them to find out more about their experiences so far.


The Pros

The Camera

One of the biggest improvements on this phone over previous versions in the quality and capabilities of the camera. Users are able to take complete panorama shots using this phone. They can also adjust the pictures to remove blurriness, or refocus the shot. The pixels are twice as big as average, helping the camera to utilize more light, resulting in better night pictures. The camera also has a selfie mode to make taking profile pictures even easier.

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Which Media Player is Right for Me?

It used to be when someone told you they didn’t watch TV, they meant their TV was just sitting in their living room collecting dust, or that they only used it for news or to watch movies. Of course, they were lying, but I digress.

Now if someone tells you they don’t watch TV, they more likely mean that they don’t watch live TV when it is originally on, but instead stream shows at a time of their own choosing. I would argue that this does count as watching TV, but again I digress.

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4 Tips for Incorporating Multi-Screen Displays

Having multiple screens in a retail location can make a huge difference in the way your customers experience your brand. At Time Warner Cable we have installed multi-screen displays to help to convert the user experience from the predictable to the unexpected. When customers go to a Time Warner Cable – Experience Store they can participate in all of Time Warner Cable’s services; digital TV, internet and home phone services.

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Grand Opening of the Time Warner Cable Flagship Store

On February 10, 2014 Time Warner Cable opened their Flagship Store in New York City. Today the store had their grand opening ceremony.

Highlights of the day’s events include a custom cake by Buddy Valastro and Mauro Castano of TLC’s “Cake Boss” (pictured below), guest appearances by the New York Knicks, and the Minions from “Despicable Me 2″.

Reality Interactive's Doug Hampton-Dowson standing with the custom cake.

The new Flagship Store is the largest Time Warner Cable store in the country. It is located in New York’s Flatiron district, just two blocks away from its previous location.

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The Digital Ad that’s Blowing Away Subway Passenger [video]

This ad from Sweden is a great example of how innovative digital signage can grab the attention of consumers. Even busy commuters stop and watch as the sign reacts to the subway going past it.

What we love about the ad is the collaboration required between creativity and technology. On the creative side, the model in that ad’s hair moves as though it is being blown by the subway. On the technology side this is achieved by sensors that react when the subway comes in. The result is a memorable brand experience.

Time Warner Cable Creative Reel

This video, put together by our team, features clips of work we have done for Time Warner Cable. Take a look at some of the creative work we’ve done for Time Warner Cable retail stores over the past year. To learn more about our work with Time Warner Cable, please visit our Case Studies page.

The Time Warner Cable New York City, Flagship store is now open. If you are interested in seeing it in person, please visit 43 W 23rd St. New York, NY 10010.

Reality and FAME live at the DSE 2014!

The Digital Signage Expo (DSE) is the biggest trade show in the digital signage industry. It only happens once a year and we are thrilled to have been a part of it. This three day conference was held in Las Vegas and featured exhibitors from the top companies in digital signage. There were also 26 seminars presented by industry leaders.

DSE presenters Doug and Conrad

Conrad Chin, Environmental Design Director, FAME and Doug Hampton-Dowson, Creative Director, Reality Interactive.

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An iBeacon Test Drive

Recently a client asked about implementing Apple’s iBeacon technology into their digital signage network. There has been a lot of speculation on how Apple is going to reinvent the way marketers will communicate with retail consumers. We decided the best way to find out more about this technology was to do hands-on research.  So I took a trip to the Apple Store to find out how iBeacons would affect my shopping experience.

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We picked up a Design of the Times Award!

Reality Interactive would like to congratulate Time Warner Cable for taking home a Silver Award for the Passion Focal Display at the Path to Purchase Institute’s 2013 Design of the Times Award competition at the recent Shopper Marketing Expo in Chicago. 

The Passion Focal Wall is a High Impact, Interactive, multi-screen Experience with video and dynamic imagery selected by customer via tablet. The Passion Focal Wall is just one of four main experience areas located in each Time Warner Cable store designed to Entertain, Engage and Educate their customers. To find out more please visit

Passion Focal located in Albany, NY.

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