Another video that demonstrates how digital signage can be used to make creative ideas come to life, in a way that will capture and captivate an audience.
This ad from Sweden is a great example of how innovative digital signage can grab the attention of consumers. Even busy commuters stop and watch as the sign reacts to the subway going past it.
What we love about the ad is the collaboration required between creativity and technology. On the creative side, the model in that ad’s hair moves as though it is being blown by the subway. On the technology side this is achieved by sensors that react when the subway comes in. The result is a memorable brand experience.
In this video. Account Director, Alex Bates, explains what we do at Reality Interactive at the 2014 Digital Signage Expo. This video was shot by rAVe Publications. Find out more about rAVe Publications on their website:
This video, put together by our team, features clips of work we have done for Time Warner Cable. Take a look at some of the creative work we’ve done for Time Warner Cable retail stores over the past year. To learn more about our work with Time Warner Cable, please visit our Case Studies page.
The Time Warner Cable New York City, Flagship store is now open. If you are interested in seeing it in person, please visit 43 W 23rd St. New York, NY 10010.
The Digital Signage Expo (DSE) is the biggest trade show in the digital signage industry. It only happens once a year and we are thrilled to have been a part of it. This three day conference was held in Las Vegas and featured exhibitors from the top companies in digital signage. There were also 26 seminars presented by industry leaders.
Recently a client asked about implementing Apple’s iBeacon technology into their digital signage network. There has been a lot of speculation on how Apple is going to reinvent the way marketers will communicate with retail consumers. We decided the best way to find out more about this technology was to do hands-on research. So I took a trip to the Apple Store to find out how iBeacons would affect my shopping experience.
We’re at the CES Conference, where this year one of the biggest attractions is the BMW’s i3 car. BMW is even letting conference attendees test drive the car!
Imagine entering a store and being instantly greeted and notified about the current sale, to be directed to the aisle that contains what you’re looking for, and to check out without standing in line or even pulling out your wallet.
Happy New Year from everyone at Reality Interactive. We have a lot of exciting work coming up in 2014 already, and can’t wait to see what else the new year brings. What are you looking forward to in 2014?
Reality Interactive had a number of participants in this year’s Movember. The team, pictured above, grew moustaches during the month of November to help raise awareness for men’s health issues. For more information on Movember visit us.movember.com.
British Airways new campaign, “Look Up” is one of the world’s first interactive billboards. The ad tells a lovely story of childhood excitement when a plane is detected in the nearby sky. The billboard includes real time flight numbers and origin for each plane detected.
Last night I noticed an interesting detail on my grocery store receipt – performance stats.
The messaging is interesting, why would a retailer congratulate you on spending less money with them?
This week we had the opportunity to sit down with Gavin and Alex from Clearhead, a UK-based creative digital agency. Gavin and Alex joined the Reality team in a creative discussion for new projects coming down the pipeline. We are really excited to continue collaborating on first-class creative with the Clearhead team.
Reality Interactive would like to congratulate Time Warner Cable for taking home a Silver Award for the Passion Focal Display at the Path to Purchase Institute’s 2013 Design of the Times Award competition at the recent Shopper Marketing Expo in Chicago.
The Passion Focal Wall is a High Impact, Interactive, multi-screen Experience with video and dynamic imagery selected by customer via tablet. The Passion Focal Wall is just one of four main experience areas located in each Time Warner Cable store designed to Entertain, Engage and Educate their customers. To find out more please visit http://realityi.com/work/time-warner-cable.
Gigantic robotic arms wielding 100-inch digital signage screens are set to take to the high seas next year aboard Royal Caribbean cruise ships.
The robot arms will move the screens to match the shipboard evening show’s music and choreography while still synchronizing each screen’s…
Full Story & Video: www.digitalsignagetoday.com
We’re proud to announce that our submission of the Time Warner Cable Passion Focal Display to the Design of the Times Contest has been selected as a finalist. Along with our partners on the project, we’ll compete for “Best of the Times” award which names “the most effective and innovative in-store activation of the year.” The second round of judging takes place in early October at the Shopper Marketing Expo in Chicago.
Image: Design of the Times
Today, we’re sending off Justin and Phil, who have been summer interns with us two years in a row.
We’ll be exhibiting at Customer Engagement Technology World (CETW) in November. As you can see in the infographic below, mobile apps are clearly one way to engage customers. But, any attendee of CETW will learn that kiosks, signage and full-scale experience stores also have their place at the customer engagement table.
This summer, we’ve been lucky to have great interns. Sadly, today is the last day for two of them. Thank you Malay and Amaya for all your efforts. We hope to see you again.
If you’ve never been to a Time Warner Cable Experience store Grand Opening (affectionately called a“GO”) you may be missing out on some extreme entertainment.
Our Connecticut office space just underwent an exciting redesign. The new look includes additional private offices, team-based seating arrangements, and a collaborative mentoring room. We still have a few finishing touches to put on; so, check back for the final shots.
The Reality Interactive team gathered last week for a bit of summer fun at the New Britain Rock Cats’ game.
There’s a unique story picked up by Fast Company, Wired and Inc., in which Tesla shares with the world how its Telsa S is manufactured by robots in a Silicon Valley factory. The story delivers just what today’s customers are looking for: a unique, interactive, media-rich experience with a brand they love. But, it may be missing something that sticks after the cool factor wears off – personalization.
In 2011, BMW introduced the Customer Oriented Retail Experience (CORE), that delivered a customized video to every new BMW X3 owner of their personal X3 being assembled in the Spartanburg, South Carolina factory. Reality Interactive crafted the video production process that made it happen. Each video serves as small keepsake to build brand engagement and memorialize the owner’s purchasing decision. Learn more about BMW CORE below:
See a customized BMW X3 owner’s video here:
BMW Iconic Four Cylinder Headquarters