3 Brands Using Interactive Digital Catalogs

As consumers become more technology-savvy and environmentally-conscious brands are offering digital editions of their catalogs as an alternative to the traditional paper versions. I personally prefer to thumb through a catalog when it comes in the mail casually as I watch TV. So in order to catch my attention with a digital catalog, a brand needs to add a little something extra.

The following brands have found creative ways to enhance their digital catalogs, beyond just a clickable edition of the printed version.

Ikea Augmented Reality Catalog App Reality Interactive

Photo Credit: www.augmentedrealitytrends.com 

Continue reading

Technology Influences Design at New York Fashion Week

From Diane Von Furstenburg’s new designs for Google Glass to Tory Burch designing fashionable jewelry to disguise fit-bits, wearables are evolving into products that are just as much about fashion as they are function.

Recent high-profile events have highlighted the way technology influences design. At the US Open, ball boys wore Ralph Lauren’s new Smart Shirts, which measured breathing and heart rate data. Sensors in the shirts delivered real time to blue-tooth connected smartphones.

One of the biggest fashion-industry events of the year, New York Fashion Week is embracing technology like never before.

iPhone controlled LED skirts new york fashion week

Continue reading

Time Warner Cable App Station US Open Edition

As a sponsor of the 2014 US Open, Time Warner Cable (TWC) is providing attendees with an enhanced experience during the event by opening the Time Warner Cable Studios. Time Warner Cable Studios is a dedicated branded event space at the US Open which all attendees are invited to visit. 235 Access points make this TWC’s biggest public installation to date. TWC is the official WiFi service provider of the US Open.

Time Warner Cable Studios

Continue reading

Supporting Time Warner Cable’s Nationwide “Demo-Days” Retail Events

Time Warner Cable (TWC) held a series of pretty neat promotional events in their nationwide retail stores this month.

In-store customers signing up for an applicable new Cable / TV / Phone bundle got a free Dell 2-in-1!

How did customers figure out which bundle was best for them? A “Bundle Builder” app was specifically created by TWC to walk customers through the options, ask them questions and make a smart recommendation. And what better way to use the Bundle Builder than on an actual Dell 2-in-1!

deel 2 in 1 TWC apps

Continue reading

4 Augmented Reality Projects that Work with Digital Signage

Augmented reality helps to put computer generated images into physical environments. With recent advances in technology augmented reality is becoming increasingly interactive. The following are some of our favorite recent projects, because they go beyond technology for technology’s sake, to create a memorable experience. Here we look just as those augmented reality projects which also include digital signage.

Continue reading

What is a Flagship Store?

The term Flagship Store gets used in retail on a regular basis, but what actually qualifies a store as a Flagship? Flagship status may be based on location, size, volume of merchandise, being the most well-known, being the first store in the chain, or standing out from the chain in some other way. It is the lead store, the way a Flagship in nautical terms leads a fleet.

Time Warner Cable Flagship Store

Continue reading

Chain Store Age Names Time Warner Cable One of Three Must See Stores

Chain Store Age recently honored Time Warner Cable’s Flagship Store as the Store of the Week on their website.

We’re excited to announce that have extended their coverage of the Flagship Store by naming it as one of three must-see retail stores in New York City. Sharing this distinction with Time Warner Cable are Under Armour ad Urban Outfitters.

must-see stores in New York City

Continue reading