The term Flagship Store gets used in retail on a regular basis, but what actually qualifies a store as a Flagship? Flagship status may be based on location, size, volume of merchandise, being the most well-known, being the first store in the chain, or standing out from the chain in some other way. It is the lead store, the way a Flagship in nautical terms leads a fleet.
2014 has been a busy year for digital merchandising. So far we have seen a lot of creative kiosk projects in the industry. Here are a few that have grabbed our attention with the right blend of creativity and technology.
The campaign used mascot, Surfy, in the digital signage to encourage shoppers to play a game of hopscotch. The game was setup using vinyl flowers on the floor in front of the sign. At different time intervals the flowers released a spray of the new Surf laundry fragrance- the product this campaign is promoting. The brand also wrapped the elevators in the malls with scented vinyl and played a short audio-file as shoppers entered. Retailers near the display also used scented wardrobe hanger tags.
Photo Credit: retail Customer Experience
Recently, we built a LCD 16 screen video wall prototype which is shown below in its current location in our office.
The first time Adidas designed an official World Cup ball was in 1970. The design has gone through a number of changes over the years. This has not only modernized the look of the ball, but has also influenced the way the game is played.
Careful thought and consideration was put into each of the digital aspects we installed in the Time Warner Cable Flagship Store on 23rd Street in New York. However, that doesn’t mean we had a set-it and forget-it attitude about our deployments.
One of our team members brought their Oculus Rift in from home, and we had a lot of fun with it, but is it ready for a retail implementation?
Panera Bread has launched a new program, called Panera 2.0, which aims to enhance customer experience through the implementation of new technology, including a self-service digital kiosk called Rapid Pick-up.
The Reality Interactive team is pleased to announce that we have completed our 100th successful VPP installation!
Members of the Reality Interactive team attended the Connecticut Art Directors Club (CADC) 39th annual awards show on June 12, 2014 to accept a Silver Award in the Environmental/Experiential category for the Time Warner Cable Flagship Store: My TWC App.
New York City has installed 18 47″ touchscreen kiosks featuring subway maps to improve wayfinding for commuters.
The Philippines Tourism Board is using a gesture-based interactive kiosk as part of their “It’s More Fun in the Philippines” campaign.
The ability to search for an item online and purchase it instantly is an enemy of brick and mortar retailers. But what if retailers could pick up the items abandoned in virtual carts and sell them to customers in person? Google Now could make that happen.
Recently Jim and Derrick spent a week at the BMW headquarters in Germany. The best part is they brought back with them a visitor. Jan is spending three weeks working with our help desk to cross-train with our team.
While the Mobile Station in TWC’s Flagship Store remains stationary, the LA edition was created for a limited time engagement. Storing the 90″, almost 800 pound display is one thing, actually getting it into storage is another.
The world’s biggest horse race featured the world’s biggest 4K LED display board this year.
In celebration of 20 years of democracy in South Africa, also known as the “Rainbow Nation”, Coke created a number of giant rainbows.
On April 15th Google made the Google Glass available for purchase, to US customers; not starting on April 15th, but on April 15th ONLY. Being open to trying new technology as we are, we were excited to learn that our own Bryson Hyte made it into the Explorer program.