As consumers become more technology-savvy and environmentally-conscious brands are offering digital editions of their catalogs as an alternative to the traditional paper versions. I personally prefer to thumb through a catalog when it comes in the mail casually as I watch TV. So in order to catch my attention with a digital catalog, a brand needs to add a little something extra.
The following brands have found creative ways to enhance their digital catalogs, beyond just a clickable edition of the printed version.
The Digital Signage Expo (DSE) has announced 18 professionals have been added to their Distinguished and Recognized Faculty. Included on the list of Recognized Faculty members is Reality Interactive’s Creative Director, Doug Hampton-Dowson.
Last night Reality Interactive was proud to accept our Marcum Tech Top 40 Award. We enjoyed a night at the Toyota Oakdale Theater in Wallingford, CT along with other Connecticut based technology leaders. Reality is recognized in the New Media, Internet and Telecom Technologies category.
Reality Interactive is honored to be included as a Silver Award Winner in the 2014 W3 awards. The award is for the My TWC App video Reality created for Time Warner Cable. The category this award won in is Branded Content: Promotional/Branding.
In April, Reality Interactive’s Craig Martin spoke in a webinar hosted by the Digital Screenmedia Association. As a result of this presentation, Reality Interactive was approached by Sign Media Canada, to be featured in a special report for their magazine’s September issue.
From Diane Von Furstenburg’s new designs for Google Glass to Tory Burch designing fashionable jewelry to disguise fit-bits, wearables are evolving into products that are just as much about fashion as they are function.
Recent high-profile events have highlighted the way technology influences design. At the US Open, ball boys wore Ralph Lauren’s new Smart Shirts, which measured breathing and heart rate data. Sensors in the shirts delivered real time to blue-tooth connected smartphones.
One of the biggest fashion-industry events of the year, New York Fashion Week is embracing technology like never before.
We sent Creative Director, Doug Hampton-Dowson and Project Manager, Jess Amenta to the opening day of the US Open. While they were mainly there to support our friends at Time Warner Cable, they were able to enjoy the games and the different fan experiences made available by the event sponsors.
As a sponsor of the 2014 US Open, Time Warner Cable (TWC) is providing attendees with an enhanced experience during the event by opening the Time Warner Cable Studios. Time Warner Cable Studios is a dedicated branded event space at the US Open which all attendees are invited to visit. 235 Access points make this TWC’s biggest public installation to date. TWC is the official WiFi service provider of the US Open.
Time Warner Cable (TWC) held a series of pretty neat promotional events in their nationwide retail stores this month.
In-store customers signing up for an applicable new Cable / TV / Phone bundle got a free Dell 2-in-1!
How did customers figure out which bundle was best for them? A “Bundle Builder” app was specifically created by TWC to walk customers through the options, ask them questions and make a smart recommendation. And what better way to use the Bundle Builder than on an actual Dell 2-in-1!
We are pleased to announce that we are celebrating 10 years as a company. This important milestone could not have been achieved without the hard work of out employees and loyalty from our valued customers.
Augmented reality helps to put computer generated images into physical environments. With recent advances in technology augmented reality is becoming increasingly interactive. The following are some of our favorite recent projects, because they go beyond technology for technology’s sake, to create a memorable experience. Here we look just as those augmented reality projects which also include digital signage.
Reality Interactive has been named a recipient of the Marcum Tech Top 40 for 2014 awards. This annual program celebrates Connecticut’s fastest growing technology companies. Reality Interactive has been recognized in the New Media, Internet, and Telcom Technologies category.
Reality Interactive’s Creative Director, Doug Hampton-Dowson will speak at the Customer Engagement World 2014 (CEW) conference along with Cindy Heitsman from Time Warner Cable. Cindy is a retail marketing expert and one of the core team behind Time Warner Cable’s exciting new nationwide experience stores.
The term Flagship Store gets used in retail on a regular basis, but what actually qualifies a store as a Flagship? Flagship status may be based on location, size, volume of merchandise, being the most well-known, being the first store in the chain, or standing out from the chain in some other way. It is the lead store, the way a Flagship in nautical terms leads a fleet.
2014 has been a busy year for digital merchandising. So far we have seen a lot of creative kiosk projects in the industry. Here are a few that have grabbed our attention with the right blend of creativity and technology.
Coca-Cola is no stranger to attention grabbing, memorable marketing campaigns. From “If I could buy the world a Coke” to the “Rainbow Nation“, Coke has maintained a consistent theme; bringing people together. The Small World Machines campaign is no exception.
The first time Adidas designed an official World Cup ball was in 1970. The design has gone through a number of changes over the years. This has not only modernized the look of the ball, but has also influenced the way the game is played.
Careful thought and consideration was put into each of the digital aspects we installed in the Time Warner Cable Flagship Store on 23rd Street in New York. However, that doesn’t mean we had a set-it and forget-it attitude about our deployments.
Chain Store Age recently honored Time Warner Cable’s Flagship Store as the Store of the Week on their website.
We’re excited to announce that have extended their coverage of the Flagship Store by naming it as one of three must-see retail stores in New York City. Sharing this distinction with Time Warner Cable are Under Armour ad Urban Outfitters.