At the Digital Signage Expo, MultiTouch introduced the ’personalized codice.’ When a user presents their marker, 2D barcode technology creates a personalized hotspot or triggers emailing of onscreen content. According to MultiTouch, this technology can be leveraged as an alternative to a CRM system or loyalty program. See it for yourself below!

See also:

CES 2013: MultiTouch MultiTaction Cell Display [Video]

Video: Ravepubs

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