At Reality, we think designing a great user experience is one of the essential elements for success of any digital merchandising initiative. See how technology has become more user-friendly over time in the infographic below!
On November 7 & 8, we were at Customer Engagement Technology World at the Javits Center in New York! Despite the aftermath of Hurricane Sandy and the Nor’easter mid-show we had the chance to meet with a handful of people and have a few great conversations about the impact of digital merchandising.
Market forecasters have been saying for quite some time that it’s time to focus on mobile in the e-commerce strategy of consumer goods. While, some may not agree with every stat in the infographic below, it’s interesting to see that:
- 11% of tablet owners say they use their device constantly.
- 77% of users say they used their tablet to do holiday shopping in 2011.
- 10% of the total web traffic is expected from tablets by 2014.
Infographic courtesy of Miva Merchant.
See also: U.S. Tablet Ownership Jumps
Kiosks demand a highly usable user interface (UI) design to be successful. Much like its web and desktop counterparts, creating a great interactive experience can be a surprisingly difficult undertaking. When compared to web designers, kiosk designers have access to less open source knowledge, best practices, examples, and even advice from other professionals.
This may seem like a disadvantage, but with the right mindset a designer can effectively repurpose web design patterns in the kiosk environment. Here’s my contribution to the knowledge-base, I hope it helps designers and managers alike.
“To the cloud” has become a well-known cloud computing catchphrase. It’s popular due to advertising campaigns launched by Microsoft, but also because it challenges the user to think of the cloud first and traditional storage second.
3 main concerns that users have about cloud computing security are:
- “How do I know that my information is secure?”
- “Who owns what’s in the cloud?”
- “Will the service be reliable?”
Recent outages at Amazon Web Services left Netflix, Reddit, and Foursquare without services for about an hour, confirming that users’ reliability concerns are legitimate.