The BMW Lifestyles and Accessories eCommerce website is complete with an e-commerce capability, enabling users to take a look at the wide range of products available for their BMW. Through zip code input, users are directed to their specific dealer. Next, the site appears with dealer-branded elements and dealer-specific pricing for their area. Customers can easily and efficiently buy their desired accessories at the click of a button.
Dealers can modify pricing on the basis of their constraints and preferences. A monthly “price tape” updates all of the MSRP pricing and part numbers on all of the items on the site.